纸间匠心，轮上相传：劳斯莱斯“搏动之心”首探中国千年手工纸

Core Insights - Rolls-Royce is launching the "Beating! Heart" project to explore and modernize traditional Chinese craftsmanship, particularly focusing on handmade paper, which aligns with the brand's luxury ethos and customer preferences [4][6][15] Group 1: Project Overview - The "Beating! Heart" project officially started in July 2023 after a year of preparation, aiming to research and protect traditional Chinese craftsmanship while expressing it in a modern context [4][6] - The project highlights the importance of Chinese traditional craftsmanship in the luxury automotive sector, with Rolls-Royce recognizing the unique demands of Chinese customers for cultural design elements [4][6][15] Group 2: Traditional Craftsmanship - The project will initially focus on handmade paper, which has a history of over 2,000 years in China, encompassing various types such as hemp paper, bamboo paper, and rice paper [7][9] - Rolls-Royce aims to integrate traditional paper-making techniques into their bespoke automotive designs, emphasizing the artistic value and durability of handmade paper [7][13] Group 3: Customer Engagement - Since August 2023, Rolls-Royce has initiated over 40 bespoke projects at its Shanghai customization center, reflecting the growing interest of Chinese clients in personalized luxury [4][15] - The brand is adapting to a younger, more diverse Chinese customer base, focusing on creating unique, non-replicable bespoke experiences that resonate with individual creativity [17] Group 4: Future Developments - Rolls-Royce plans to launch bespoke projects inspired by traditional Chinese paper-making by the end of 2026, with ongoing engineering tests and technical certifications to ensure quality and safety [15][17] - The "Beating! Heart" project will span three years, with different themes of Chinese traditional craftsmanship introduced annually, aiming to incorporate more exceptional traditional arts into bespoke offerings [17]