新京报举行创刊22周年战略发布会：七项举措推进系统性变革

Core Viewpoint - The New Beijing News is undergoing a systematic transformation to adapt to the rapidly changing media landscape, focusing on seven key initiatives to enhance its operational efficiency and content quality while maintaining its core values [1][5]. Group 1: Systematic Transformation Initiatives - The New Beijing News has launched seven initiatives aimed at deepening its systematic transformation, including system integration, content production, communication layout, resource linkage, technology empowerment, evaluation and assessment, and talent strategy [5]. - The organization is restructuring its operational framework to enhance collaboration and efficiency, merging nine major centers and implementing a "big center + small studio" model to improve overall coordination [7]. - The focus is on producing high-quality content, reducing simple news releases, and promoting in-depth reporting to meet user demands and enhance content value [8]. Group 2: Content and Audience Engagement - The New Beijing News is developing vertical brands targeting younger audiences, creating IPs such as "Youth Research Institute" and "Vital Silver Age" to engage different demographic groups [9]. - The organization is enhancing its resource integration capabilities to maximize value for partners, focusing on video, consulting, data, and integrated marketing services [10]. - The implementation of AI technology in content production aims to improve user experience and efficiency, with projects like "AI + Video" and "AI + Data" being initiated [11]. Group 3: Evaluation and Talent Development - A comprehensive evaluation system is being established to assess the impact of media products, moving away from a singular focus on traffic to a more nuanced understanding of content value and audience engagement [12]. - The New Beijing News is refining its talent strategy by creating specialized roles and promoting a multi-skilled workforce to adapt to the evolving media landscape [14].