Core Insights - The article emphasizes the need for 1688 operators to adapt to continuous rule changes and business updates by focusing on fundamental operational metrics and strategies to stabilize their performance in a rapidly evolving environment [1] Group 1: Foundation of Store Operations - Strengthening core data metrics is essential for store quality assessment and traffic allocation, with operators advised to regularly use tools like business advisors to diagnose performance and create optimization plans [2] - The basic elements of store operations serve as the foundation for traffic acquisition, indicating that without a solid base, even advanced promotional techniques will be ineffective [2] Group 2: Leveraging New Product Support - 1688 provides consistent traffic support for new products, presenting opportunities for operators to gain new traffic with each product launch [4] - Establishing a systematic new product launch plan is crucial, which includes optimizing product titles, images, and details during the launch phase and closely monitoring performance data post-launch to adjust strategies accordingly [4][7] Group 3: Building Competitive Advantage - While store qualifications (like AI integrity and strength merchant status) have increased influence in traffic distribution, the ultimate driver of traffic remains the quality of products and services offered [8] - The ability to provide competitive and differentiated products, along with superior service responsiveness and delivery speed, is vital for enhancing overall competitiveness in the market [10]
深度解读 | 变化中的1688,所有运营动作,都应回归这3个要点!