Core Insights - Nutrition Care (NC), a brand under Ausnutria, showcased four new products at the 8th China International Import Expo, focusing on children's nasal care and adult emotional sleep management [1][3] - The launch of NC's sleep probiotic, developed in collaboration with Jiangnan University, marks a significant breakthrough in the functional probiotic sector [1][4] Product Development and Innovation - NC's new sleep probiotic addresses the growing sleep quality issues faced by 65% of residents, particularly among the 36 to 45 age group, where sleep problems are most prevalent [3][4] - The probiotic utilizes the "gut-brain axis" theory and incorporates the patented strain CCFM1025, which has shown a 88.9% overall sleep improvement rate in consumer tests [5][4] Market Strategy and Partnerships - NC has established partnerships with major channels including Tmall International and other leading retail groups to enhance product reach and market penetration [5][6] - The brand aims to create a comprehensive nutrition solution for all age groups, moving from single products to targeted nutritional solutions [6][8] Comprehensive Nutritional Matrix - NC has developed a diverse nutritional matrix covering various health areas such as gut health, nasal improvement, emotional sleep regulation, and more [8] - The company plans to focus on personalized probiotic solutions while maintaining high-quality standards and leveraging global research and supply chain advantages [8]
NC进博会发布四款新品，携手江南大学开拓情绪睡眠益生菌新赛道