Bei Ke Cai Jing·2025-11-11 11:05Core Insights - Kuaishou released the "2025 Kuaishou E-commerce Rural Revitalization Plan: Livelihood Special Data Report" highlighting significant growth in the e-commerce sector focused on livelihood products [1] Group 1: E-commerce Performance - From January to September this year, the GMV (Gross Merchandise Volume) of livelihood products increased by over 20% year-on-year [1] - The number of active products sold also saw a year-on-year growth of over 20% [1] - During the Double 11 shopping festival, categories such as flour and noodles showed remarkable performance, with flour GMV increasing by 26% compared to last year's Double 11 and noodle GMV rising by 66% year-on-year [1] Group 2: Consumer Demographics - Users born in the 1980s and 1970s are identified as the solid consumer base for livelihood products [1] - Geographically, consumers from Hebei, Shandong, and Liaoning demonstrate concentrated purchasing power, indicating strong consumption momentum in the northern market [1]