涉案金额可能过亿，百保君“高额返利”暴雷

Core Viewpoint - The recent controversy surrounding "Baibaokun's collapse" has raised concerns among users regarding the company's business model and its ability to fulfill promised rewards, particularly the return of JD.com gift cards [2][4]. Group 1: Company Overview - Baibaokun is a health service vertical search engine established in October 2020 by Zhong An Technology, a subsidiary of Zhong An Insurance, which is China's first internet insurance company [2][24]. - The company operates under the name Baibaokun (Shanghai) Technology Co., Ltd., with a registered capital of approximately 12.16 million yuan and a paid-in capital of 6.92 million yuan [24]. Group 2: Business Model - Baibaokun's customer acquisition strategy involves a model of "purchasing rights + excess return of JD.com gift cards + high points rewards," which has raised questions about its profitability [4][13]. - For example, a product priced at 89 yuan promises a return of a 100 yuan JD.com gift card, creating an almost risk-free arbitrage opportunity for users [4][15]. Group 3: User Complaints - Users have reported widespread issues with Baibaokun, particularly regarding the failure to return promised JD.com gift cards upon the expiration of purchased rights [7][11]. - As of October, there have been 24 complaints on a platform regarding Baibaokun, all pointing to the inability to receive JD.com gift cards after the expiration of rights [7]. Group 4: Financial Implications - The total amount involved in complaints against Baibaokun may exceed 100 million yuan, although this figure has not been independently verified [4]. - Users have expressed confusion over how Baibaokun generates profit given the high rewards promised, leading to skepticism about the sustainability of its business model [22][23]. Group 5: Relationship with Zhong An Insurance - Baibaokun was incubated by Zhong An Technology, which holds a 24.68% stake in the company, raising questions about the accountability of Zhong An Insurance in the event of Baibaokun's failure to deliver on its promises [24][26]. - Users have previously inquired whether Zhong An Insurance would be responsible for Baibaokun's obligations, indicating a reliance on the brand's reputation [26].