抖音电商开展酒水虚假营销专项治理

Core Viewpoint - Douyin E-commerce has identified instances of false advertising and suspicious low-price behaviors related to well-known liquor brands, which harm consumer rights and market order [1] Group 1: Regulatory Actions - Douyin E-commerce emphasizes its governance principles of "authenticity, verifiability, and traceability" in addressing violations [1] - The platform has initiated a special governance campaign based on rules regarding false advertising and after-sales service discrepancies [1] - Over the past three months, Douyin E-commerce has dealt with more than 2,000 violations and involved 690 merchants in its enforcement actions [1]