大众点评“必吃榜”首场海外发布会落地迪拜,“信息基建”为榜单拓城出海提供真实基础
2 1 Shi Ji Jing Ji Bao Dao·2025-11-11 12:32

Core Insights - The first overseas launch of the "Must-Eat List" by Dianping took place in Dubai, featuring 348 restaurants from 28 countries and regions, with Dubai having 10 restaurants on the list [1][2] - The list has seen a 50% increase in the number of restaurants compared to last year, with a significant focus on local eateries and long-established restaurants [1][4] - The collaboration between Dianping and Dubai's tourism sector aims to enhance the dining experience for Chinese tourists and promote cultural exchange [3][6] Summary by Categories Market Trends - The "Must-Eat List" has experienced a surge in interest, with comments related to Dubai's cuisine increasing by 506.95%, notes by 452%, and search volume up by 80% [2] - The list reflects a diverse culinary landscape in Dubai, showcasing eight different cuisines, including Middle Eastern, Chinese, African, and American [2][3] Business Strategy - Dianping plans to invest in global "information infrastructure" to ensure accurate and timely merchant information, enhancing AI decision-making for the "Must-Eat List" [1][6] - The list serves as a marketing tool for restaurants, with those featured experiencing over a 100% increase in user reviews post-listing [4][5] Cultural Exchange - The initiative is seen as a bridge for cultural exchange, promoting deeper cooperation between China and Dubai in tourism and dining [3][7] - The "Must-Eat List" is positioned as a means to connect top dining brands in Dubai with Chinese consumers, facilitating a digital transformation in local dining tourism services [3][6]