Bei Ke Cai Jing·2025-11-11 12:30Core Insights - BYD's globalization process is advancing at an unprecedented speed [1] - BYD has surpassed traditional British automotive brands in sales within just two years, indicating a significant market penetration [2][3] - The company has established itself as the largest single overseas market in the UK, with a total sales volume of 35,604 vehicles in the first nine months of 2025, reflecting a year-on-year increase of 576.9% [3] Global Market Expansion - BYD's overseas factories are beginning production, leading to breakthrough sales in various markets including Italy, Spain, Brazil, and Thailand [4] - The company is overcoming user perception barriers and building trust in its brand and products, which is essential for its strategy of "recreating BYD" [5] Strategic Differentiation - Historically, Chinese automotive brands faced challenges in overseas markets due to consumer trust in local brands and established supply chains [6] - BYD is implementing a differentiated strategy based on local market conditions, adapting to various regional policies and competitive landscapes [8] Product and Market Adaptation - Market data shows a preference for plug-in hybrid models in Mexico, Brazil, and Turkey, while pure electric vehicles dominate in countries like Indonesia [9] - BYD's factories in Thailand and Brazil are producing both pure electric and plug-in hybrid models to cater to local preferences [11][12] Local Integration and Innovation - BYD is transitioning from merely exporting products to establishing a local presence and integrating into local markets [13] - The company plans to collaborate with local universities and suppliers in Hungary to enhance the local automotive ecosystem [18] Research and Development Investment - BYD has invested a total of 220 billion yuan in R&D, with 43.75 billion yuan spent in the first three quarters of 2025 [19] - The company’s overseas sales reached 700,000 units in the first nine months of 2025, marking a 132% year-on-year increase and accounting for 22% of total sales [19] Quality and Brand Enhancement - BYD is moving from quantity growth to quality improvement, focusing on product structure upgrades and brand value enhancement [20] - In the EU market, BYD's sales increased by 560% in the first three quarters of 2025, with significant growth in Brazil and Thailand [21] Market-Specific Strategies - At the Tokyo Motor Show, BYD launched the K-EV BYD RACCO, tailored for the Japanese market, and introduced a dual strategy of pure electric and hybrid models [22][24] - BYD is building a complete ecosystem in overseas markets, transitioning from product export to technology output and talent development [25] Conclusion - As more Chinese brands like BYD gain trust and create value, they are poised to transition from emerging players to world-class brands, marking a significant chapter in the globalization of Chinese automotive brands [26]