【西街观察】非诚勿扰,“双11”也不例外
Bei Jing Shang Bao·2025-11-11 14:03

Group 1 - The "Double 11" shopping festival is facing challenges from both new elements and persistent old issues, with regulatory scrutiny on practices like "choose one from two" and "big data price discrimination" [1] - Consumer complaints about price discrepancies before and after promotions are increasing, with reports of products becoming more expensive shortly after promotional events begin [1][2] - The shopping experience is becoming increasingly complex, with merchants exploiting information asymmetry to confuse consumers, leading to difficulties in price comparison [1][2] Group 2 - The emotional response of consumers is shifting towards rationality and skepticism, as they question the value of the "Double 11" festival amidst aggressive promotional tactics [2] - The core of the shopping experience should focus on value for money, which has historically been the key to the success of "Double 11" [2][3] - The fundamental issues of product quality, pricing standards, and after-sales service remain critical for online shopping, especially during major promotional events [3]