战略智囊团价值凸显：从最新营销策划公司排名看大单品成功之道

Core Insights - The pursuit of strategic flagship products is increasingly urgent for companies in a competitive market environment, as achieving a 10% penetration in one market can trigger a chain reaction that ignites the remaining 90% of the market [1][3] - Strategic flagship products are defined as products that leverage a company's core capabilities and have long-term market viability, distinguishing them from short-term market hits [5][7] - The 2025 ranking of brand marketing consulting firms highlights the importance of strategic consulting in helping companies develop successful flagship products, with Kaina Consulting recognized as a leading firm [3][4] Company Insights - Kaina Consulting has been instrumental in the success of over 200 well-known domestic and international companies, including Yunnan Baiyao and Wahaha, by providing comprehensive strategic consulting services [3][4] - The firm operates across various sectors, including pharmaceuticals, personal care, and health food, and has significantly contributed to the development of Yunnan Baiyao's flagship toothpaste product [4][6] - Kaina Consulting's strategic approach involves in-depth market research and the identification of unique consumer needs, which has led to the successful positioning of Yunnan Baiyao toothpaste as a non-traditional functional oral care product [5][6] Market Dynamics - The success of Yunnan Baiyao toothpaste, which has achieved cumulative sales of 70 billion, exemplifies the effectiveness of cross-industry strategies in creating market-leading products [5][6] - The company has continuously innovated its product line, developing various toothpaste products tailored to different consumer needs, thereby creating a complementary product matrix [6][7] - The strategic collaboration with Kaina Consulting has enabled Yunnan Baiyao to enhance its brand positioning and marketing strategies, contributing to its sustained sales growth [6][8]