协会白皮书：国内现存微短剧相关企业达10.02万家

Core Insights - The "China Micro Short Drama Industry Development White Paper (2025)" was released, highlighting significant growth in the micro short drama sector in China [1] - The number of existing micro short drama-related enterprises in China reached 100,200, with 16,800 new registrations in the first nine months of 2025, marking a year-on-year increase of 12.57% [1] - The domestic micro short drama market continues to focus on quantity, with 325 horizontal micro short dramas launched on major video platforms from January to August 2025, a year-on-year increase of 24.52% [1] - The vertical screen dramas are also on the rise, with an estimated 40,000 independent vertical screen dramas expected to be produced and launched in 2025 [1] - On the large screen front, 94 micro short dramas were broadcasted on national satellite channels by September 2025, a significant increase of 261.5% compared to the same period last year [1] - Despite the vast supply, nearly 60% of respondents indicated they would rewatch their favorite series, underscoring the long-tail value of quality content [1] - The overseas micro short drama market is expanding, with total revenue reaching $1.525 billion (approximately 10.838 billion RMB) from January to August this year, a year-on-year growth of 194.9% [1] - The total download volume of overseas micro short drama applications reached approximately 730 million, reflecting a year-on-year increase of 370.4% [1]