进博会消费观察｜伊利强化“全家奶粉”布局，Westgold牧恩原罐进口奶粉亮相进博会

Core Insights - Yili is enhancing its "family milk powder" strategy by showcasing its products at the 8th China International Import Expo, emphasizing high-quality dairy products and adult nutrition [1][2] - The Westgold brand, under Yili, is introducing a new cold-soluble formula for its New Zealand imported milk powder, addressing convenience issues associated with traditional milk powder [1] Group 1: Product Development - Yili's Westgold New Zealand imported milk powder is designed to be easily mixed with water at temperatures between 25-37°C, improving user convenience [1] - The new packaging features an innovative spoon-cap design that resolves common issues such as difficulty in finding the spoon and keeping it clean [1] Group 2: Market Positioning - The introduction of Westgold milk powder fills a gap in Yili's high-end imported milk powder market, reinforcing its leading position in the family milk powder sector [2] - The Westgold brand has a rich history dating back to 1893 and is associated with high standards of dairy farming, including 365-day outdoor grazing and AQ grass-fed certification [2]