11.11看广东消费趋势：购买力全国第一，功能性家电家居产品受关注

Core Insights - Guangdong province demonstrated strong consumer purchasing power during the 11.11 shopping festival, ranking first nationally in terms of consumption [1][2] - Shenzhen city emerged as the strongest city in Guangdong, while Dongguan city recorded the highest growth rate in purchasing power [1][2] - Local brands, particularly "Huang Shang Huang," and products like "Cantonese sausages" gained significant attention among consumers [1] Consumption Trends - The top five categories with the highest sales growth in Guangdong included action cameras (218%), digital cameras (209%), trendy blind boxes (162%), air conditioning sets (117%), and badminton (113%) [2] - In terms of per capita spending, the leading categories were laptops (6,102 yuan), mobile phones (5,540 yuan), air conditioners (4,854 yuan), flat-screen TVs (4,143 yuan), and tablets (3,084 yuan) [2] - Personal care and baby products saw high per capita purchase quantities, with sanitary napkins (4.2 items), phone cases (3.9 items), and baby snacks (3.0 items) being the top five [2] Demographic Preferences - Generation Z favored 3C digital products, with tablets, keyboards, mouse pads, wired headphones, and monitors being the top five preferred items [3] - The post-80s generation, particularly parents, focused on stocking up for their children, with baby bottles, rice powder, and diapers among their top purchases [3] - The elderly demographic prioritized personal care and health-related products, such as hair dye, processed eggs, and blood glucose meters [3] Overall Consumption Dynamics - Guangdong province showcased diverse consumer preferences across different age groups and needs, reinforcing its status as a strong consumer province [3] - The varied consumption patterns and choices across generations highlight the province's vibrant consumer activity during the 11.11 shopping festival [3]