TRANSSION(SH:688036) Xin Hua Cai Jing·2025-11-11 15:53Core Viewpoint - Transsion Holdings, known as the "King of African Mobile Phones," has experienced a significant decline in stock price, dropping nearly 35% over 27 trading days since September 25, making it the worst performer among the STAR Market 50 index stocks, which only fell about 6% during the same period [1][3]. Financial Performance - For the first three quarters of 2023, Transsion Holdings reported revenue of 49.54 billion yuan, a year-on-year decrease of 3.33%, and a net profit of 2.148 billion yuan, down 44.97% year-on-year, marking the lowest level for the same period since 2021 [3]. - The company's gross profit margin has fallen to 19.47%, dipping below 20% for the first time in recent years, attributed to market competition and rising supply chain costs [3][4]. - In Q3 2023, Transsion achieved revenue of 20.466 billion yuan, a year-on-year increase of 22.60% and a quarter-on-quarter increase of 27.33%, but the net profit decreased by 11.06% year-on-year to 0.935 billion yuan [3]. Market Competition - Transsion is facing intensified competition in its traditional African market, with domestic brands like Xiaomi, OPPO, and Honor increasing their presence. Xiaomi's market share in Africa has risen to approximately 14%, while Honor holds about 4% [4]. - Despite the competition, Transsion maintains over 50% market share in Africa, indicating its dominant position [4]. Supply Chain Challenges - The recent surge in storage prices has added pressure to Transsion's operations. The company plans to respond to these cost increases through price adjustments and product structure changes [4]. AI Potential - Transsion's potential in edge AI is viewed positively by institutions, with its TECNO AI and Infinix AI being applied in various functions such as image enhancement and voice assistance [5]. - The company is focusing on localized AI solutions to cater to low-resource languages in emerging markets, which could enhance user experience [5]. Strategic Partnerships - Transsion is actively collaborating with major internet companies like NetEase and Tencent to develop mobile internet products, aiming to enhance user experience and market share in key regions [6]. Investment Ratings - In the past month, nine brokerage firms have issued investment ratings for Transsion, with six firms recommending "buy" and two recommending "hold" [7].