再探深圳水贝市场：黄金税收新规下，金饰定价逐渐“清晰”

Core Viewpoint - The recent announcement of tax policies related to gold by the Ministry of Finance and the State Taxation Administration has led to significant changes in the gold market, particularly affecting pricing and sales dynamics in the Shenzhen Shui Bei gold jewelry market [1][5]. Pricing Dynamics - Following the implementation of the new tax policy, gold jewelry prices in the Shui Bei market have increased, with prices reported at 1,099 yuan per gram, which includes tax, compared to the domestic gold price of approximately 966 yuan per gram on the same day [3][5]. - Initially, there was confusion in pricing among merchants, with some adding 60-70 yuan to the base price while others added around 40 yuan. However, prices are now stabilizing as merchants adapt to the new cost structure [3][5]. Market Reactions - The announcement of the new tax policy has led to a noticeable decline in customer activity, with many opting to wait and see how the market adjusts. This has resulted in a decrease in transaction volumes [5]. - A senior industry professional indicated that the impact of the new tax policy on businesses is still under study, with close monitoring of downstream customer purchasing behavior [5]. Sales Channels - Some banks have reported a surge in sales of investment gold bars, with various weights available, including 10 grams, 20 grams, and larger sizes. The price for a 10-gram gold bar was noted at 9,670.2 yuan, slightly above the market rate [6][7]. Industry Outlook - The gold jewelry industry is expected to face significant challenges due to the new tax policy, which may widen the gap between purchase and repurchase prices, potentially reducing the incentive for consumers to sell back gold jewelry [9]. - The World Gold Council anticipates that the adjustment in tax policy will accelerate the consolidation process within the gold retail sector, as companies seek to enhance product value through better design and craftsmanship [9].