2026年全球生成式AI企业行业报告

Core Insights - The report analyzes the current state of the global Generative AI (GenAI) industry in 2026, highlighting the transition from pilot projects to full-scale production in enterprises, focusing on measurable business value [1][16][28] Enterprise Market & Technology Landscape - By 2025, 71% of organizations are using GenAI in at least one business function, up from 65% in 2024, indicating a significant increase in adoption [7][27] - The global enterprise GenAI market is projected to grow from $4 billion in 2025 to $19.2 billion by 2030, with a compound annual growth rate (CAGR) of 36.8% [7][41][47] - The software segment is expected to dominate the market, accounting for 67% of the total share in 2025, driven by the rise of Agentic AI [45][58] AI Industry Trends - The adoption rate of GenAI is highest in technology, professional services, and advanced manufacturing, with over 79% adoption, while the energy and materials sector lags at 59% [7] - The North American market is expected to hold a 41% share by 2025, while the Asia Pacific region is projected to be the fastest-growing market due to government initiatives [58][59] Investment Trends - GenAI-related investments are expected to reach $56 billion in 2024, nearly doubling from $29 billion in 2023, with infrastructure investments increasing from $6.86 billion in 2023 to nearly $26 billion in 2024 [7][30] - Venture capital investments in GenAI have surged from $239 million in 2014 to $56.1 billion in 2024, indicating strong investor interest [7][19] GenAI Applications - The fastest-growing application areas include code assistants, support chatbots, and enterprise search solutions, with significant investments aimed at automating routine tasks and enhancing customer interactions [5][36][37] - ING Bank has successfully utilized chatbots to handle 45% of its 85,000 weekly customer interactions, showcasing the effectiveness of AI in customer service [5][36] GenAI Technology & Development - Leading models such as GPT-4 and Claude 3 are approaching human-level performance in natural language understanding and code generation, with ChatGPT holding a 60% market share in the U.S. [10][12][41] - The emergence of Agentic AI, which operates more autonomously than traditional GenAI, is expected to grow from $7.6 billion in 2025 to $48 billion by 2030, with a CAGR of 44.5% [10][12]