Bei Jing Shang Bao·2025-11-11 17:45Core Insights - Ctrip's business travel division aims to shift the industry focus from "price competition" to "value services" through its global travel solutions and the "Little Blue Heart" protection plan [1][2] Group 1: Global Business Growth - Ctrip's international business has seen significant growth, with a 290% year-on-year increase in Singapore clients and a doubling of the Japanese market [1] - Since 2025, Ctrip's business travel division has served 25,000 Chinese enterprises going abroad, with overseas client numbers increasing by 390% [1] - The "Global Influence Plan" launched in 2023 has expanded the number of destination cities served by 88%, covering 203 countries and regions [1] Group 2: Investment in Technology - Ctrip has increased its international technology investment by 130% this year, focusing on system stability, data security, and global resource integration [1] Group 3: "Little Blue Heart" Protection Plan - The "Little Blue Heart" protection plan features a "5+1" guarantee system covering five key areas: itinerary, emergency, experience, compliance, and systems [2] - A fund of over ten million has been established for emergency itinerary handling, refund guarantees, and experience compensation [2]