Bei Jing Shang Bao·2025-11-11 17:49Core Insights - Ctrip's business travel division aims to shift the industry focus from "price competition" to "value services" through its global travel solutions and the "Little Blue Heart" protection plan [2][3] Group 1: Global Expansion and Growth - Ctrip's business travel international operations have seen significant growth, with the number of clients in Singapore increasing by 290% year-on-year and the Japanese market doubling [2] - Since 2025, Ctrip's business travel has served 25,000 Chinese enterprises going abroad, with overseas client numbers rising by 390% [2] - The "Global Influence Plan" initiated in 2023 has expanded the number of destination cities served by 88%, covering 203 countries and regions [2] Group 2: Investment in Technology - To support its global service capabilities, Ctrip has increased its international technology investment by 130% this year, focusing on system stability, data security, and global resource integration [2] Group 3: "Little Blue Heart" Protection Plan - Ctrip has introduced the "Little Blue Heart" protection plan, which features a "5+1" guarantee system covering five key areas: itinerary, emergency, experience, compliance, and systems [3] - A fund of over ten million has been established to handle emergency itinerary management, refund guarantees, and experience compensation [3]