Hua Er Jie Jian Wen·2025-11-11 18:53Core Insights - This year's Double 11 sales event has set new records for major e-commerce platforms, with significant growth in transaction volumes and user engagement across various categories [1][2][4]. Group 1: JD.com Performance - JD.com reported a historic high in transaction volume for Double 11, with a 40% increase in the number of users placing orders and nearly a 60% increase in order volume [1]. - JD.com achieved over 4 times growth in sales of new mobile phone products and 200% growth in AI tablet sales during the event [5]. - The company’s logistics efficiency improved, with inventory turnover days reduced to 30.9 days, a decrease of over 20% [6]. Group 2: Xiaomi Performance - Xiaomi's total payment amount across all channels exceeded 29 billion yuan, with significant discounts offered during the event [2]. - The sales of Xiaomi's sweeping robots and cameras each surpassed 200 million yuan, while several other product categories exceeded 100 million yuan in sales [2]. Group 3: Market Trends - The Double 11 event has shifted from price competition to efficiency competition, with AI technology playing a crucial role in enhancing operational efficiency [4]. - The integration of national subsidies with the Double 11 event has led to over 30% growth in key categories like home appliances [4]. - The event saw participation from over 3,700 categories and 9,000 brands, with the largest discounts of the year being offered [4]. Group 4: AI Technology Impact - JD.com's AI system, JoyAI, has been deeply integrated into its supply chain, with over 30,000 intelligent agents operating across various sectors [7]. - The use of AI has significantly increased operational efficiency, with a fourfold increase in the application of AI models compared to previous events [7]. - AI-driven sales strategies have resulted in substantial increases in sales, with brands benefiting from AI-generated content and customer engagement [7]. Group 5: Near-field E-commerce Growth - Near-field e-commerce, particularly through platforms like Taobao Flash Sale, has seen explosive growth, with night snack orders increasing by over 200% [8]. - The home improvement sector has experienced double-digit growth, driven by a shift in consumer preferences towards smart and quality living [8]. - JD Global Purchase reported over threefold growth in transaction volume for imported brands, with significant increases in both order volume and sales [8].