Ren Min Ri Bao·2025-11-11 22:40Core Insights - The article emphasizes the importance of expanding domestic demand as a strategic foundation, integrating consumer welfare and investment to stimulate new supply and demand dynamics [1] Group 1: Online and Offline Integration - The "Double 11" shopping festival showcased a deep integration of online and offline retail, allowing consumers to experience products in-store while also having the option to order online for home delivery [2] - Data indicates a 30% year-on-year increase in foot traffic at JD MALL, with home goods sales surging by 191% and full-home customization sales increasing nearly sevenfold [3] Group 2: Consumption Model Evolution - The event highlighted a shift from merely purchasing goods to enjoying services, with the automotive aftermarket seeing significant growth through online ordering and in-store services [4] - The integration of industrial products into the "Double 11" promotions has also been noted, with a 40% reduction in procurement communication costs for clients [4] Group 3: Global Market Expansion - The "Double 11" event expanded its reach to 20 countries and regions, with a marketing investment of 1 billion yuan aimed at doubling overseas transactions for 100,000 merchants [5] - Cross-border services saw a 300% increase in transaction volume, with user numbers growing by over 400% [4][5] Group 4: Supply and Demand Alignment - The C2M (Customer-to-Manufacturer) model has enabled precise matching of supply and demand, leading to successful product launches such as a new thermos that set sales records [6] - In the 3C digital sector, C2M collaborations resulted in significant sales growth, with AI products seeing over 100% year-on-year increases [6] Group 5: Automotive Sector Dynamics - The automotive sector is experiencing renewed vitality through supply-demand integration, with new electric vehicles being launched that cater to consumer preferences for price, space, safety, and range [7]