我们是“回头客”，更是“同路人”（环球热点）

Core Insights - The eighth China International Import Expo (CIIE) showcased a significant increase in participation from various countries, particularly Australia and Canada, indicating a strong interest in the Chinese market [5][6][7]. Group 1: Australian Participation - Australia had a record participation with nearly 260 companies, marking the highest number of exhibitors from the country in the history of the event [6]. - The Australian Trade and Investment Commission organized a brand pavilion covering over 1,000 square meters, featuring around 180 companies, which is the largest scale to date [5][6]. - Australian exhibitors expressed that participating through group organizations made it easier to focus on customer engagement and product promotion [5][6]. Group 2: Canadian Participation - Canada has consistently participated in the CIIE for eight years, with the number of exhibitors increasing from 60 in 2018 to 112 in 2025 [7]. - The Canadian pavilion, organized by various trade associations, showcased products in the agricultural, consumer goods, and natural health sectors across nearly 750 square meters [6][7]. - Canadian companies reported positive experiences, including valuable market feedback and introductions to potential buyers [6][7]. Group 3: Japanese Participation - Japan's participation saw a significant increase, with 148 companies represented, approximately three times the number from the previous year [8]. - The Japan External Trade Organization provided comprehensive support to Japanese companies, including legal and market entry assistance [8]. Group 4: Innovative Marketing Strategies - Live streaming has emerged as a popular marketing strategy among exhibitors, with many companies utilizing platforms like Douyin and Kuaishou to reach Chinese consumers [10][11]. - Australian companies reported substantial sales increases through live streaming, with one brand experiencing a 300% rise in daily sales during the event [12]. - The event facilitated numerous networking opportunities, including business matching and promotional activities, aimed at enhancing market penetration for participating companies [8][9].