Group 1 - The mascots "Xi Yang Yang" and "Le Rong Rong" of the 15th National Games have gained widespread popularity, leading to a significant increase in sales of related merchandise, with a month-on-month sales growth of 163% as of October 26 [1] - The success of the mascots is attributed to their creative design that combines traditional culture and regional characteristics, enhancing their appeal and marketability [2][4] - Dongguan has emerged as a core hub for the toy industry, producing approximately 85% of the country's trendy toy products, supported by a robust manufacturing base and a complete industrial ecosystem [6][7] Group 2 - The 15th National Games' licensed products include over 2,000 items across 20 categories, with 18 manufacturers involved in the technical development and production [5] - The integration of AI technology in the mascots has enhanced interactive experiences, allowing for voice interaction and expanding the product line to 25 variations [4] - Dongguan's transformation from a manufacturing hub to a center for original IP development is supported by government policies and funding, including a dedicated 120 million yuan industry support fund [7]
十五运会周边火爆出圈 东莞制造巧思接住“顶级流量”
2 1 Shi Ji Jing Ji Bao Dao·2025-11-11 23:13