全运会吉祥物“火出圈” 生产企业开足马力赶订单

Core Viewpoint - The sales of surrounding products related to the National Games are booming, particularly in Dongguan, Guangdong, where a潮玩 (trendy toy) company is experiencing significant growth in production and orders due to the popularity of its mascot-themed products [1][5]. Group 1: Company Overview - A潮玩 company in Shipa, Dongguan has developed nearly 60 unique mascot-themed products through secondary creation of IPs, including popular designs like "喜洋洋" and "乐融融" [3]. - The most popular product, the "吹泡泡" version, features a silicone bubble that expands when pressed, showcasing a playful design [3]. Group 2: Industry Insights - The company reports a surge in orders as the popularity of "喜洋洋" and "乐融融" increases, leading to a supply-demand imbalance in the retail market [5]. - Approximately 85% of潮玩 products in China are produced in Dongguan, which accounts for one-quarter of global anime derivative products [5]. - Continuous innovation in Dongguan's潮玩 sector has led to the emergence of "爆款" (explosive popular products), positioning the region as a leader in the industry [5].