突然火了！大批人开始囤 有人靠它赚了近千元

Core Insights - The trend of collecting milk tea packaging has gained significant popularity, with individuals sharing their collections online and some making substantial profits from selling these items [1][3][6] - The second-hand market for milk tea bags and related items has emerged, with prices ranging from 1 yuan to over 100 yuan for limited edition items, indicating a growing interest in these collectibles [3][5] Market Trends - The second-hand trading platforms are seeing a surge in listings for milk tea bags, cups, and related accessories, with some sellers capitalizing on limited editions and collaborations to drive prices up [3][5] - Data indicates that the coffee industry is projected to exceed 1 trillion yuan by 2025, while the new-style tea beverage market is expected to reach 354.72 billion yuan in 2024, highlighting the expanding market for these beverages beyond mere consumption [6] Consumer Behavior - Young consumers are increasingly motivated by the emotional and social value associated with collecting milk tea packaging, with some individuals reporting extensive collections and profits from reselling [6][8] - The phenomenon of "packaging collection" is seen as a potential new marketing strategy within the tea beverage industry, with brands exploring limited edition packaging to enhance consumer engagement and loyalty [7][8]