Ren Min Ri Bao·2025-11-12 00:31Core Insights - The article emphasizes the integration of online and offline retail experiences during this year's "Double 11" shopping festival, highlighting the importance of new consumer demands and innovative supply chains to stimulate market potential [1][2]. Group 1: Online and Offline Integration - The "Double 11" event showcased a deep integration of online and offline shopping, allowing consumers to experience products in-store while also having the option to order online for home delivery [2]. - Data from JD MALL indicated a 30% year-on-year increase in foot traffic, with home goods sales surging by 191% and full-home customization sales increasing nearly sevenfold [3]. Group 2: Consumer Experience and Service Innovation - The event marked a shift from merely purchasing products to enjoying services, with various consumer experiences being enriched through the blending of different retail formats [4]. - The automotive aftermarket saw significant growth, with tire sales on JD increasing over four times and car service orders rising by 165% during the event [4]. Group 3: Global Market Expansion - The "Double 11" festival expanded its reach to global markets, with JD reporting over 100% growth in transaction volume and order quantity across several countries [5]. - Taobao's international efforts included launching in 20 countries and regions, supported by a marketing budget of 1 billion yuan to help merchants double their overseas sales [5]. Group 4: Supply and Demand Alignment - The C2M (Customer-to-Manufacturer) model was highlighted as a successful approach for aligning supply with consumer demand, leading to more efficient production processes [6]. - Notable successes included a record-breaking sales performance for a jointly launched thermos by Fuguang and JD, demonstrating the effectiveness of reverse customization [6]. Group 5: Automotive Sector Dynamics - The automotive sector, particularly in large-item consumption, is experiencing revitalization through enhanced supply-demand integration, as seen with the launch of a new electric vehicle model by GAC Aion in collaboration with JD [7].