Apple(US:AAPL) Xi Niu Cai Jing·2025-11-12 00:34Core Insights - The Chinese smartphone market is projected to see a year-on-year decline of 2.7% in sales by Q3 2025, according to Counterpoint Research [2] - Apple holds a market share of 13.6%, ranking sixth among major manufacturers and failing to enter the top five [2] - Apple has faced continuous growth pressure in the Chinese market for several consecutive quarters [2] Sales Performance - In Q1 of this year, Apple sold 9.8 million units, with a market share of 13.7%, reflecting a year-on-year decline of 9% [4] - Although the decline in sales has narrowed from Q1 to Q3, Apple's market share continues to decrease [4] - The iPhone 17 base model's sales in China have nearly doubled compared to the iPhone 16 during the same period last year [4] Revenue Trends - In October, the year-on-year growth rate of the iPhone 17 Pro exceeded that of the iPhone 16 Pro by nearly two-thirds [4] - Despite the excitement around the iPhone 17, Apple's sales still experienced a 2% year-on-year decline in Q3, aligning with the overall market trend but showing weaker growth compared to other major manufacturers [4] - Apple's Q4 revenue from the Greater China region was $14.493 billion, down 3.6% from $15.033 billion in the same period last year, marking it as the only region with declining revenue globally [4]