TRANSSION(SH:688036) Xin Hua Wang·2025-11-12 00:46Core Viewpoint - Transsion Holdings, known as the "King of African Mobile Phones," has experienced a significant decline in stock price, dropping nearly 35% over 27 trading days since September 25, which is the largest decline among all STAR Market 50 component stocks, while the STAR Market 50 index fell only about 6% [1][3]. Financial Performance - For the first three quarters of 2023, Transsion Holdings reported revenue of 49.54 billion yuan, a year-on-year decrease of 3.33%, and a net profit of 2.148 billion yuan, down 44.97% year-on-year, marking the lowest level for the same period since 2021 [3]. - The company's gross profit margin has fallen to 19.47%, the first time it has dipped below 20% in recent years [3]. - In the third quarter alone, Transsion achieved revenue of 20.466 billion yuan, a year-on-year increase of 22.60% and a quarter-on-quarter increase of 27.33%, but the net profit attributable to shareholders decreased by 11.06% year-on-year, despite a quarter-on-quarter increase of 29.39% [3]. Market Competition - Transsion is facing intensified competition in its traditional market, Africa, with domestic brands like Xiaomi, OPPO, and Honor increasing their presence. Xiaomi's market share in Africa has risen to about 14%, making it the third-largest player [4]. - Despite the competition, Transsion still holds over 50% market share in Africa [4]. Supply Chain Challenges - The recent surge in storage prices has added pressure to Transsion's operations. The company plans to respond to these cost increases through price adjustments and product structure changes [4]. AI Potential - Despite short-term performance pressures, Transsion's potential in edge AI is viewed positively by institutions. The company has developed AI applications for image enhancement, voice assistance, and more, focusing on localized AI services for emerging markets [5][6]. - The transition from feature phones to smartphones in emerging markets is expected to drive growth in the smartphone market, with Transsion positioned to benefit from this trend [5]. Strategic Partnerships - Transsion is actively collaborating with major internet companies like NetEase and Tencent to develop mobile internet products, enhancing user experience and establishing unique advantages for its brands [7]. - Recent reports indicate that 9 brokerages have issued investment ratings for Transsion, with 6 recommending "buy" and 2 recommending "hold" [7].