合百集团：合家福自有品牌单品数已达到473个

Core Insights - The industry is shifting focus towards the development of private label brands, marking the entry into a "private label era" in supermarket competition [2] - The company, Hejiafu Supermarket, is actively exploring the development of its own private label brands, emphasizing quality, health, safety, and affordability [2] Company Developments - Hejiafu Group (000417.SZ) has established a matrix of four private label brands: Hejiafu, Jiao Xiaobai, Rou Xiaobai, and Hejiaxian [2] - As of October, the number of private label SKUs (Stock Keeping Units) under Hejiafu has reached 473, covering various categories including daily chemicals, beverages, grains, and fresh produce [2] - From January to October, sales of private label products have increased by 96.25% year-on-year [2]