QINGCI GAMES(HK:06633) 智通财经网·2025-11-12 02:10Core Insights - The gaming industry is experiencing a resurgence due to favorable policies and recovering consumer demand, leading to increased market attention on gaming stocks [1] - Qingci Games has entered a three-year licensing agreement with Disney and Pixar to develop and publish the game "Disney: Book of Legends," expected to launch in 2026 across multiple regions [1] - This collaboration is anticipated to enhance brand recognition among family and youth demographics, contributing to market expansion [1] Industry Trends - China's gaming industry is accelerating its overseas expansion, with overseas revenue from self-developed games reaching $9.501 billion in the first half of 2025, a year-on-year increase of over 11% [2] - The Chinese gaming sector is projected to surpass $20 billion in overseas revenue for the full year of 2025, highlighting its growing global significance [2] - Government initiatives are supporting the gaming industry's internationalization, including funding for original game development and overseas operations [2] Company Performance - Qingci Games' overseas revenue contribution has risen, with over 40% of its revenue coming from international markets in 2024 and further increasing to 40.9% in the first half of 2025 [3] - The flagship product "The Strong Snail" has performed well internationally, achieving top rankings in various markets, including Vietnam and Japan [3][4] - The company has established a systematic and localized overseas distribution system, enhancing its ability to expand into new markets [4] User Engagement and Product Development - As of June 30, 2025, Qingci Games has surpassed 100 million registered players, with a 7.56% year-on-year increase, and an average monthly active user count of approximately 1.144 million [6] - The flagship game "The Strong Snail" has seen significant user engagement, with its average revenue per paying user (ARPPU) increasing to 289.79 yuan, reflecting strong user retention and monetization potential [6] - Upcoming titles, including "Project E" and adaptations of popular IPs, are expected to further diversify the product lineup and enhance revenue streams [7][8] Strategic Direction - Qingci Games is focused on a "premium, global, and long-term" strategy, aiming to expand into new markets while optimizing existing product performance [8] - The partnership with Disney and the launch of new games are expected to unlock additional revenue potential and broaden the company's market reach [8]