“莘县蔬菜”持“证”进入家家悦超市

Core Viewpoint - The collaboration between Xincheng Agricultural Development Group and Jiajiayue Group aims to establish a comprehensive traceability system for agricultural products, enhancing food safety from production to market [2][3][4]. Group 1: Collaboration Details - The signing ceremony in Weihai marks the launch of a public brand for "Xincheng Vegetables," allowing retail enterprises to use the brand for the first time [2]. - A regional cooperation agreement was signed between market supervision departments of Weihai and Liaocheng to promote a full-chain traceability system for edible agricultural products [2][3]. Group 2: Innovative Practices - The core innovation of the collaboration is the "order planting + full traceability" model, where Jiajiayue Group will issue precise planting orders based on market demand, and Xincheng Agricultural Development Group will organize production accordingly [3][4]. - The entire production process will rely on the "Shandong Food Chain" traceability system, ensuring real-time recording of key information throughout the vegetable lifecycle [3][4]. Group 3: Agricultural Background - Xincheng County, known as "China's Vegetable Capital," has over 1 million acres of vegetable planting area and an annual output of 5 million tons [4]. - The county has implemented a "43311" agricultural product quality safety supervision system, laying a solid foundation for source supervision cooperation [4]. Group 4: Market Impact - The collaboration is expected to expand sales channels and enhance brand value for Xincheng vegetables, promoting rural revitalization [4][5]. - Jiajiayue Group's extensive retail network will help bring high-quality Xincheng vegetables to a broader market, boosting consumer confidence in food safety [5]. Group 5: Future Plans - The first batch of "Xincheng Vegetables," including cherry tomatoes and cucumbers, has already entered Jiajiayue supermarkets, with plans to gradually expand the range of directly supplied products [5]. - The innovative model is set to be promoted throughout the province, providing a replicable path for agricultural product quality safety supervision [5].