Zhi Tong Cai Jing·2025-11-12 02:23Core Viewpoint - Xiaomi Group's stock price increased by 3.68% to HKD 44.56, with a trading volume of HKD 3.855 billion, following the announcement of its 2025 Double 11 sales report, which showed total payments exceeding RMB 29 billion [1] Group 1: Sales Performance - As of November 11, 23:59:59, Xiaomi reported a cumulative payment amount exceeding RMB 29 billion for the Double 11 shopping event [1] - The company claimed to have provided discounts totaling RMB 2 billion, with individual products offering savings of up to RMB 4,000 across various categories including smartphones, digital products, and home appliances [1] Group 2: Financial Outlook - Guosheng Securities noted that the continuous optimization of Xiaomi's smartphone product structure may positively impact the smartphone gross margin [1] - Despite the anticipated increase in global storage chip prices leading to cost pressures, the firm expects Xiaomi's smartphone gross margin to remain around 11% for Q3 and Q4 [1] - The potential reduction in national subsidies may affect growth in the home appliance sector, but Xiaomi's competitive edge in the IoT space is expected to remain robust due to product quality and supply chain management capabilities [1]