Ge Long Hui·2025-11-12 02:53Core Viewpoint - Nongfu Spring (9633.HK) continues its upward trend, currently up 3.5% at HKD 56.1, reaching a recent high and accumulating over 10% increase in the past five days, with a market capitalization of HKD 628.2 billion [1] Product Launch - Recently, Nongfu Spring's coffee brand, Tanxi, launched two new products: a sugar-free Americano and a low-sugar latte, priced at HKD 5 for 400ml [1] - This product launch marks an important move for Nongfu Spring in the ready-to-drink coffee market, with the new products announced to distributors in mid-October [1] Market Strategy - The new products are positioned as "high cost-performance" in promotional materials aimed at distributors [1] - Analysts note that the pricing strategy significantly lowers the consumption threshold for high-quality ready-to-drink coffee, broadening the consumer base for Tanxi [1] - This strategic move aims to create a strong impact in the competitive ready-to-drink coffee market, potentially reshaping the competitive landscape within this price segment [1]