日照：被低估的宝藏滨海小城

Core Insights - Rizhao, a small coastal city in Shandong, is redefining its tourism and cultural landscape despite its small population and economic scale, attracting significant investments in the tourism sector [1][11] - The opening of the Kaiyuan Senbo Resort in May 2023 has made it a popular destination for families, with over 220,000 visitors and revenue of 70 million yuan since its launch [2][11] - The city is experiencing a surge in cultural and music events, drawing millions of tourists and boosting local consumption [7][11] Investment and Development - The Kaiyuan Senbo Resort, covering 135,000 square meters, includes indoor and outdoor water parks and has maintained an 85% occupancy rate for its 442 guest rooms during the summer [2][5] - Haichang Ocean Park, after divesting from projects in Qingdao, has invested over 3 million yuan in transforming the Ocean Science Museum in Rizhao, responding positively to market demand [5][6] - The local tea industry is being integrated into tourism, with significant investments in eco-tourism and new attractions, including a recent 30 million yuan upgrade to enhance visitor experiences [8][9] Cultural and Recreational Activities - Rizhao has hosted over 30 performances this year, attracting more than 15 million visitors and transforming its beaches into vibrant entertainment venues [7][11] - The city is leveraging its unique geographical and cultural advantages to attract investment, with a focus on music and cultural festivals that have significantly increased local consumption [6][10] - The local government is actively involved in enhancing the city's aesthetic appeal through various projects, including a 61.8 km coastal greenway and artistic installations [10][11]