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茅台1935引爆增长新引擎!系列酒“场景深耕”策略奏效,板块投资空间洞开

Group 1 - Guizhou Moutai's breakthrough in its series liquor business is reshaping the investment narrative in the food and beverage sector [1] - During a recent earnings briefing, the company revealed that its series liquor products, particularly "Moutai 1935," have seen significant year-on-year growth in terminal sales from September to October, alleviating channel pressure [1] - The success of Moutai 1935 is attributed to the effective implementation of a "controlled volume and price protection + in-depth scene cultivation" strategy, which has opened new growth avenues while avoiding price competition [1] Group 2 - The series liquor business has injected strong momentum into Moutai's overall performance and complements its flagship product, Feitian Moutai, creating a more robust and growth-oriented product matrix [1] - The innovative approach of optimizing product structure and creating demand through scene innovation serves as a valuable model for other companies in the food and beverage sector, highlighting significant alpha investment opportunities amid consumption upgrades and structural differentiation [1]