Core Viewpoint - The company,追觅, is aggressively expanding beyond its original cleaning appliance business into various sectors, including automotive, drones, smartphones, and space exploration, driven by the unclear future of its core business and increasing competition in the home appliance market [2][6][12]. Group 1: Expansion into New Industries - In August, 追觅 announced its entry into the drone industry, followed by plans to launch its first smartphone, Dreame Space, in September [2]. - The company has also established a business unit focused on astronomy, aiming to develop intelligent astronomical optical systems and explore asteroid mining [2][3]. - 追觅's ambition includes creating a comprehensive ecosystem that spans from smart home devices to outdoor electric vehicles and even aerospace technologies [11]. Group 2: Challenges in Core Business - The cleaning appliance market is growing, with projections indicating an increase from 20 billion yuan in 2019 to 42.3 billion yuan by 2024, but competition is fierce, and 追觅's market share has dropped significantly [6][12]. - As of early 2025, 追觅's market share in the cleaning appliance sector fell to 7.5%, a decrease of 45.27 percentage points year-on-year, despite revenue reaching 15 billion yuan in 2024 [6][12]. - The company faces challenges in penetrating established markets dominated by brands like Haier, Midea, and Gree, which collectively hold 70% of the high-end appliance market [6][12]. Group 3: Financial Aspects and Investment Strategy - In the first half of 2025, 追觅 reported revenue of 9.855 billion yuan and a net profit of 1.002 billion yuan, with a net profit growth rate of 41.35%, outpacing revenue growth [13]. - The company plans to leverage its ODM (Original Design Manufacturer) business to support its self-research automotive projects, indicating a dual approach to funding its ventures [15][16]. - 追觅's automotive division has reportedly secured over 15 billion yuan in orders, with interest from 54 dealers across 22 countries, suggesting a shift in focus towards international markets [16][17]. Group 4: Competitive Landscape and Market Trends - The global space economy is projected to grow from $596 billion in 2024 to $944 billion by 2033, while the robotics market is expected to exceed $400 billion by 2029, indicating significant growth potential in these sectors [9]. - However, 追觅's entry into the drone and space markets faces stiff competition, particularly from established players like DJI, which has a substantial market presence and extensive patent portfolio [19][21]. - The company’s strategy to diversify into multiple sectors may be a response to the declining investment interest in the automotive sector, as funding is increasingly directed towards advanced manufacturing and artificial intelligence [26][29].
追觅的“梦想”实在太多了
3 6 Ke·2025-11-12 04:45