“披萨之王”必胜客在英国破产，却在中国开出4022家门店

Core Insights - The article highlights the stark contrast in the performance of Pizza Hut in the UK and China, with the UK facing bankruptcy and closures while China experiences growth and innovation [1][3][14]. Group 1: UK Operations - Pizza Hut in the UK has entered bankruptcy management, resulting in the closure of 68 dine-in restaurants and 11 delivery points, putting over 1,200 jobs at risk [6][9]. - The UK franchisee, DC London Pie, faced financial difficulties, leading to a previous bankruptcy earlier in the year with debts of approximately £40 million [7][11]. - Despite intervention from Directional Capital, which took over 139 locations, the number of stores continued to decline, culminating in a formal liquidation request from HMRC [9][11]. - The fragmented franchise model in the UK has led to a lack of unified leadership and strategic support, contributing to the brand's struggles [11][13]. Group 2: China Operations - In contrast, Pizza Hut in China reported a revenue of $635 million for Q3 2025, a 3% increase from the previous year, with operating profit rising by 7% to $57 million [14][15]. - The total number of Pizza Hut locations in China reached 4,022, reflecting a 12% increase from the previous year [15]. - The brand has successfully localized its menu with innovative offerings such as Peking Duck Pizza and Spicy Lobster Pizza, enhancing its appeal to Chinese consumers [17][20]. - Pizza Hut China has repositioned itself as a modern casual dining restaurant, integrating into the social fabric of young Chinese consumers through themed collaborations and experiential marketing [20][22]. Group 3: Market Dynamics - The article discusses the broader challenges facing the UK casual dining sector, including rising costs and changing consumer behavior, which have made it difficult for established brands to thrive [13][22]. - The success of Pizza Hut in China is attributed to its deep localization strategy and responsiveness to local consumer preferences, contrasting sharply with its struggles in the UK [22][23].