Burberry(US:BURBY) Zhong Guo Jing Ying Bao·2025-11-12 05:14Core Insights - Hema, traditionally focused on fresh produce, has expanded into the luxury fashion segment by offering Burberry products online, indicating a diversification of its business model [1] - The products are sold through Hema's global purchase platform, utilizing a pre-sale model with direct shipping from European suppliers [1] - Hema has confirmed the authenticity of the products through partnerships with quality inspection agencies, ensuring that they are genuine items [1] Group 1 - Hema has started selling Burberry clothing, shoes, and accessories, alongside other luxury brands like GUCCI [1] - The sales model involves pre-orders with a five-day shipping timeline from France, highlighting a logistical strategy to manage international inventory [1] - Hema plans to potentially expand its clothing offerings in the future, although specific brands have not yet been confirmed [1]