Zhi Tong Cai Jing·2025-11-12 05:36Group 1 - The "Double Eleven" shopping festival has seen a significant surge in gold jewelry sales, with domestic gold jewelry prices rising sharply, with leading brands exceeding 1300 RMB per gram, and a single-day increase of up to 37 RMB [1] - Zhou Shiliufu, a major domestic jewelry brand, has excelled in e-commerce channels and gold product positioning during the "Double Eleven" event, indicating that the current valuation of Zhou Shiliufu is underestimated, with a target price of 65 RMB, representing over 20% upside potential from current stock prices [1][4] Group 2 - Driven by the dual demand for "self-consumption" and "value preservation," the gold jewelry category continues to experience high growth, with significant online engagement, such as over 10 million viewers in a live broadcast by influencer Li Jiaqi, and a penetration rate of 48.6% for gold consumers in third-tier cities [2] - Zhou Shiliufu's performance has been particularly strong, leveraging "national trend aesthetics" and "traditional craftsmanship" to attract younger consumers, achieving top sales in jewelry on platforms like Tmall and rapid growth in sales on JD [2] - Gold products now account for over 50% of Zhou Shiliufu's e-commerce business, which is significant for overall revenue growth, higher gross margins, and strong brand support for offline expansion [2] Group 3 - Zhou Shiliufu's stock price has recently surpassed 50 RMB, but the market has not fully priced in its growth potential, with a reasonable target price of 65 RMB based on financial data and business outlook [3] - The expected net profit for Zhou Shiliufu in 2025 is projected to reach 1.23 to 1.7 billion RMB, with an estimated earnings per share (EPS) of 2.8 to 3.8 RMB, using a midpoint of 3.3 RMB for calculations [3] - Comparisons with similar jewelry companies indicate an average forecasted price-to-earnings (PE) ratio of 20-25 times, suggesting a target price range of 66 to 82.5 RMB for Zhou Shiliufu, highlighting that its current valuation is significantly below its growth potential [3] Group 4 - The strong e-commerce growth curve validated by "Double Eleven" and the profitability driven by the gold category suggest that Zhou Shiliufu's reasonable value points to 65 RMB, presenting a potential "gold mining" opportunity for medium to long-term investors at current price levels [4]