十五运会花样爆款衍生品火“出圈” 环保、低碳成亮点企业开足马力赶订单

Core Insights - The 15th National Games mascot has gained significant popularity, leading to a surge in related product sales [1][6] - The production of mascot-related merchandise is currently facing high demand, with companies ramping up production to meet orders [15][17] Group 1: Sales and Demand - The official merchandise retail store in Guangzhou experienced increased foot traffic after 10 AM, particularly for the new blind box series featuring elements from "Journey to the West" [3] - Popular products, including mascot dolls and commemorative items, are in short supply despite daily restocking efforts [7][15] - The total sales revenue for all products related to the 15th National Games has exceeded 10 million yuan, with order backlogs extending to December [17] Group 2: Production and Innovation - A toy company in Dongguan has developed nearly 60 unique designs of mascot-related products, showcasing creativity and innovation [16] - The production process adheres to environmentally friendly and low-carbon principles, aligning with the event's green sports initiative [13] - Dongguan is a major hub for toy production, accounting for approximately 85% of the country's toy manufacturing and producing a quarter of global anime derivative products [17]