“冰雪+”跨界上“新”激活消费热力 “小而美”融合产品成文旅升级“大亮点”

Core Insights - The first significant snowfall of the new snow season has occurred in Zhangjiakou's Chongli District, enhancing its winter landscape and attracting winter sports enthusiasts [1][2] Group 1: Snowfall and Skiing Facilities - The recent snowfall in Chongli has resulted in a maximum precipitation of over 22 millimeters, creating ideal conditions for skiing [2] - Chongli has established nine large ski resorts and 219 ski trails, leveraging its unique advantage from hosting the Beijing Winter Olympics [4] - All ski resorts are expected to open to the public by mid to late November [4] Group 2: Culinary Innovations - A new culinary experience has emerged with the introduction of a local specialty, the colorful pepper coffee, which combines local flavors with traditional coffee [5][8] - The colorful pepper coffee has become a popular choice among skiers at Wanlong Ski Resort, enhancing the overall experience of winter sports [8] - Ski resorts plan to launch more creative dining options that incorporate local specialties during key holiday periods, contributing to the upgrade of cultural tourism consumption [10]