米哈游谢其良离职：加入6年，曾任《原神》市场负责人丨独家

Core Insights - The market head of miHoYo's "Genshin Impact," Xie Qiliang (also known as Maikou), has officially announced his departure due to personal reasons and career development plans [1] - miHoYo expressed gratitude for Xie Qiliang's contributions over the past six years and wished him success in his future endeavors [1] Company Summary - Xie Qiliang previously worked at NetEase, where he was responsible for marketing "Identity V," before joining miHoYo in early 2020 to oversee domestic market operations as "Genshin Impact" was approaching its public beta [1] - Since its launch in 2020, "Genshin Impact" has executed several successful marketing campaigns, including collaborations with KFC and cultural initiatives linked to the Sanxingdui archaeological site, showcasing Chinese culture [1] - Xie Qiliang was also a core member of the "Genshin Impact" project team and played a significant role in advancing the animation-related business for the game [1] Industry Summary - The departure of Xie Qiliang may indicate that "Genshin Impact" is entering a new long-term operational phase, as the game has seen a decline in attention over the past two years [2] - The overall marketing strategy for "Genshin Impact" has shifted to a more low-key approach, and the exit of key employees like Chen Zhiyi and Xie Qiliang may impact the product to some extent [2]