Xiwang Foodstuffs(SZ:000639) Zhong Guo Fa Zhan Wang·2025-11-12 07:07Core Insights - The article highlights the development of the "Grain and Oil Golden Triangle (China·Binzhou)" regional public brand, which aims to enhance the high-quality development of the grain industry in Binzhou, Shandong Province, leading to significant economic contributions [1][2]. Group 1: Brand Development - The "Grain and Oil Golden Triangle" brand was established to fill the gap in regional public brand construction in Shandong's grain industry, creating a public brand alongside multiple enterprise brands and products [2]. - Binzhou's grain and oil food industry has achieved notable recognition, with 11 China famous trademarks and 25 Shandong famous trademarks, and 33 products recognized as "China Good Grain and Oil," accounting for 6% of the national total [2]. Group 2: Marketing Strategies - A comprehensive marketing strategy has been implemented, utilizing both online and offline channels to promote the brand, including partnerships with major e-commerce platforms and live streaming services [3]. - The city has organized various promotional events and exhibitions to enhance brand visibility, with significant participation from leading enterprises in national and international trade fairs [3]. Group 3: Industrial Development - Binzhou has established four major grain and oil processing sectors, contributing to a total grain processing volume of 15 million tons annually, with a comprehensive utilization rate exceeding 98% [4]. - The city is home to 201 large-scale grain and oil processing enterprises, including six with sales exceeding 10 billion yuan, and two listed among the national top 500 enterprises [4]. Group 4: Technological Innovation - The region has developed four national-level grain processing technology innovation centers, completing 165 research projects and significantly enhancing research capabilities [5]. - Binzhou's grain industry holds 11 national laboratories and has been awarded 762 national patents, contributing to the establishment of numerous industry standards [5].