NHD(SZ:002264) Xin Lang Cai Jing·2025-11-12 07:17Core Viewpoint - The company, Xinhua Du, is actively expanding its business in various sectors including sports, internet marketing, and social media, while facing challenges in revenue and profit growth. Group 1: Business Expansion - Xinhua Du has established a horse riding club and a small horse racing venue, collaborating with the Fujian Welfare Lottery Issuance Center for lottery sales [2] - The company is developing a business school funded by a 500 million RMB donation from its charity foundation, aiming to become a leading business school with a unique Chinese character [2] - The company has been providing live streaming services for well-known brands and is incubating influencers and engaging in MCN-related businesses [2][3] Group 2: Digital Marketing Strategy - Xinhua Du is expanding its online social media marketing matrix through platforms like Xiaohongshu, Douyin, WeChat, and others, focusing on comprehensive digital marketing activities [3] - The company collaborates with KOLs to create in-depth content on Xiaohongshu, enhancing brand recognition and connecting with younger consumers [3] Group 3: Financial Performance - For the period from January to September 2025, Xinhua Du reported a revenue of 2.446 billion RMB, a year-on-year decrease of 11.84%, and a net profit of 178 million RMB, down 6.51% year-on-year [9] - The company has a total market capitalization of 5.298 billion RMB, with a trading volume of 209 million RMB and a turnover rate of 4.33% on November 12 [1] Group 4: Shareholder Information - As of September 30, the number of shareholders for Xinhua Du reached 40,500, an increase of 20.78%, while the average circulating shares per person decreased by 17.20% [9] - Alibaba holds more than 5% of the company's shares and is a major partner for the company's operations [4]