Zhuangyuan Pasture(SZ:002910) Xin Lang Cai Jing·2025-11-12 07:37Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is a leading player in the dairy industry in Northwest China, focusing on high-quality dairy products and leveraging various marketing strategies to enhance brand visibility and market reach [2][3][4]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, with a product range that includes pasteurized milk, sterilized milk, fermented milk, and other liquid dairy products [2][9]. - The company operates under three main brands: "Zhuangyuan Pasture," "Shenghu," and "Dongfang Duoxian Zhuangyuan" [2]. Market Position - The company has established itself as a leading dairy producer in Gansu and Qinghai, holding a market share of approximately 20% [2]. - The company has implemented a balanced development strategy that aligns market development with supply capabilities, ensuring product safety and freshness [2]. Marketing Strategies - In the first half of 2024, the company adopted integrated marketing strategies, including promoting new products through tourism routes and leveraging social media platforms for brand awareness [3]. - The company has expanded its online presence by developing stores for Gansu specialties and utilizing KOLs for product promotion [3]. Financial Performance - For the period from January to September 2025, the company reported a revenue of 629 million yuan, a year-on-year decrease of 3.10%, while the net profit attributable to shareholders was -48.44 million yuan, an increase of 59.08% year-on-year [9]. - The company has distributed a total of 64.69 million yuan in dividends since its A-share listing, with a cumulative payout of 12.19 million yuan over the past three years [9]. Ownership and Governance - The company is a state-owned enterprise, ultimately controlled by the Gansu Provincial Government's State-owned Assets Supervision and Administration Commission [4]. Industry Context - The company is positioned within the broader context of national policies aimed at rural revitalization, actively participating in initiatives that support local farmers and enhance agricultural productivity [4].