Sou Hu Cai Jing·2025-11-12 07:44Group 1 - JD Retail has officially established a prepared food business unit, which is on par with other major divisions within the company, indicating a high-level strategic focus on this sector [1] - The core business of the prepared food unit is aimed at developing proprietary brands of prepared food, with recruitment efforts underway for key positions in various food categories [1] - The move into the prepared food market is not new for JD, but the elevation of its strategic importance is noteworthy [1] Group 2 - Since entering the food delivery business in February, JD has rapidly increased its order volume through significant subsidies, achieving over 25 million daily orders during the 618 shopping festival [2] - During the first week of the 11.11 shopping festival, JD's "Seven Fresh Kitchen" significantly boosted order volumes for nearby quality restaurants by over 12% [4] - JD's first restaurant infrastructure brand, "Seven Fresh Food Mall," saw online transaction orders increase by over 150%, while the search volume and order volume for its proprietary brand "Seven Fresh Private Kitchen" surged by over 350% and 400% respectively [4]