3 6 Ke·2025-11-12 07:42Core Insights - The MMO genre has seen a significant decline in the domestic gaming market, with reduced investment, fewer new releases, and lower impact [1][2] - Despite the overall downturn, NetEase remains a strong player in the MMO mobile game sector, with its title "Nirvana in Fire" achieving impressive revenue figures [2][4] Revenue Performance - "Nirvana in Fire" has generated a total of 45 billion yuan in iOS revenue since its launch, with 20.4 billion yuan in 2023 alone [2][4] - The game has consistently ranked among NetEase's top revenue-generating products, with stable monthly revenue around 55 million yuan [4] Market Expansion - The game has launched in the Hong Kong, Macau, and Taiwan markets, achieving 805 million yuan in its first month, although revenue has since declined [9][11] - "Nirvana in Fire" has expanded to 129 countries and regions, with significant anticipation reflected in pre-download numbers reaching 10 million [12][15] International Performance - The game achieved notable rankings in various markets, including reaching the top 50 in iOS free game charts across 41 regions shortly after launch [18] - Initial revenue from the international version was estimated at 975,000 yuan over the first two days, with Japan being the largest contributor [25] Marketing Strategy - The marketing approach has been conservative, particularly in the Korean market, focusing on localization efforts to enhance player engagement [27][29] - Promotional activities included cultural events and collaborations with local celebrities to resonate with target audiences in different regions [31] Cultural Impact - The global release of "Nirvana in Fire" is seen as a significant step for Chinese cultural output, potentially lowering the understanding barrier for future products in the same genre [35][37]