单月涨粉359万，这届留学博主开辟“流浪留学”新赛道

Core Viewpoint - The rise of the "Wandering Study Abroad" vlogger, "Daydreamer," reflects a shift in the portrayal of study abroad experiences, moving from luxurious lifestyles to a more realistic and often challenging depiction of life as an international student [1][12][43]. Group 1: Vlogger's Content and Style - "Daydreamer" presents a stark contrast to traditional study abroad influencers, showcasing a life filled with struggles, such as living in a cold rental, dealing with messy roommates, and using second-hand furniture [1][6]. - His vlogs often depict a "survival" mentality, with a focus on frugal living, including eating expired food and relying on inexpensive meals like canned beans [15][17][20]. - The vlogger's unique style has garnered significant attention, leading to a rapid increase in followers, with over 359,000 new followers in a month [7][30]. Group 2: Impact on Other Influencers - Following "Daydreamer's" success, other study abroad vloggers have also gained popularity by adopting similar "survival" themes, such as "Seoul Guy" in South Korea and "English Guy" in Japan [9][30]. - These influencers, while not having large followings, have seen their videos receive substantial engagement, indicating a growing interest in this type of content [9][30]. Group 3: Audience Reception and Commercialization - The portrayal of study abroad life as challenging and less glamorous resonates with viewers, leading to comments that reflect a shared understanding of the realities faced by international students [10][43]. - "Daydreamer" has begun to attract commercial partnerships, with estimated video collaboration rates reaching 225,500 yuan, indicating a potential for monetization in this niche [45]. - The audience primarily consists of young individuals aged 18-23, with a significant portion from new first-tier cities, suggesting a demographic that is attractive to advertisers [47]. Group 4: Future Challenges and Opportunities - Despite the current popularity, there are concerns about the sustainability of this content style, as "Daydreamer" plans to return to China after one year of study abroad, raising questions about future content direction [49]. - Other influencers have successfully transitioned to different content styles or business ventures, indicating that adaptability will be crucial for maintaining relevance post-study abroad [49][51].