Core Viewpoint - The stock price of Hu Shang A Yi (02589) has surged over 35%, currently trading at 116.5 HKD, driven by the announcement of a ten-year H-share incentive plan aimed at retaining core talent [1] Group 1: Company Developments - Hu Shang A Yi plans to implement a ten-year H-share incentive program with a cap of 5% of the total share capital to incentivize key personnel [1] - The brand has expanded its national store count to 10,739, an increase of 1,303 stores from 9,436 at the end of June [1] - The sub-brand "Tea Waterfall," launched in March last year, has signed over 1,000 stores in less than two years, targeting Gen Z and student demographics with products priced below 10 RMB [1] Group 2: Marketing and Collaborations - "Tea Waterfall" has recently partnered with singer Mao Buyi for an endorsement deal, launching a series of co-branded products priced at 6.9 RMB, which has generated over 100 million views on social media [1]
港股异动 | 沪上阿姨(02589)涨幅扩大逾35% 公司成功达成万店目标 4个月净增超1300间新店