紫金农商银行：深耕养老金融 为银发客群添“金”彩

Core Viewpoint - The company is actively implementing a comprehensive strategy to address the financial service needs of the aging population, focusing on the renovation of service points, product adaptation, and service extension to enhance elderly financial services [1] Group 1: Service Point Renovation - The company has completed the renovation of all 135 service points to meet elderly-friendly standards, ensuring that elderly clients can conveniently access financial and governmental services nearby [3] - The renovated service points include features such as barrier-free access, elderly care zones equipped with necessary facilities, and dedicated service windows for elderly clients, enhancing their comfort and ease of use [2][3] Group 2: Resource Allocation for Elderly Financial Services - The company is directing financial resources towards the development of tailored savings, investment, and credit products that align with the consumption habits of elderly clients [4] - A comprehensive assessment of clients' needs based on age, risk preference, and retirement goals is conducted to provide customized financial planning and support for wealth accumulation [4] - As of the end of September, the company has provided wealth management services to over 300,000 clients aged 60 and above, with a significant number of credit clients receiving loans totaling 716 million [4] Group 3: Extension of Elderly Services - The company is enhancing its elderly financial services through professional training for staff, community volunteer services, and various special activities to meet the diverse needs of elderly clients [5][6] - Volunteer teams have been established to provide on-site services such as haircuts, appliance repairs, and health check-ups, with over 1,000 community service events conducted [6] - The company organizes financial education and community safety activities to improve elderly residents' awareness of fraud and scams, alongside cultural events to enrich their lives [6]